A lot of people wonder how Google determines which websites rank on the first page. The truth is, the answer is quite complicated. No one knows the exact science behind the ranking algorithm of Google except for Google. However, there are things that we are know affect a website’s ranking position. In this article, we will discuss some of the things that Google uses in order to rank websites in the search engines.
How Google Determines Rankings:
One of the biggest factors that determines your rankings for your website is going to come from keywords. Having the right keywords and targeting them effectively is going to be your best way to really get your rankings as high as possible in the search engines. It is essential that you work to create content, videos, articles and more in order to really be able to hit all of the keywords that your traffic is searching for. By doing this, you are going to be able to effectively tell Google what your website is all about and who should be seeing your website in the search engines. This will ultimately increase your traffic through increased clicks and increased click through.
Your website needs to be correctly optimized to rank well in Google’s search results. While there isn’t any blanket optimization that works for all websites, you can get a good idea of what’s working by looking at some of the highly ranked sites that are targeting some of the same keywords you would like to rank for. A search engine marketing company like Solar Flare Marketing based in Phoenix, AZ can help you get your optimization straightened out if you need assistance.
Another thing that you are going to need to do in order to rank well is produce quality content. It is imperative that you produce the best content that you possibly can in order to rank well in the search engines because Google and other search engines are starting to care more and more about the quality of the websites in their search engine results. Therefore, it is becoming more important to produce quality content and be able to get people exactly what they want.
The best way to do this is to hire a professional writer and/or spend a lot of time on your content creation. You should try to create content that is engaging and actionable. YouTube is one of the best ways to create engaging and actionable content for your website and it can help you attract visitors as well.
Another factor that is considered when the search engines try to rank your site is going to be your social media presence or lack thereof. It is important to really be sure that you have an effective social media presence if you want to rank well in Google and other search engines. Google has gotten much smarter and it realizes that a highly ranked website should also have active social media profiles.